The trends of advertising keep changing from time to time. The changing requirement of time demands deployment of more updated and effective means of marketing. Internet Advertising and mobile SMS advertising are becoming the two most effective means of advertising in the market. Effective, efficient and cost friendly in nature these two modes of marketing have become hot tools for various advertisers.
Internet Advertising- What is it all about?
Internet Advertising means the online promotion of a particular product, service or idea by a digital or online advertising agency. Banners and PPC advertising are the two most popular forms of this type of marketing. Various digital agencies deploy these two forms of advertising to promote their client’s product, brand or service to the target audience. Other types of Internet Advertising include pay per call, pop-up advertising, SEO, pay for inclusion, affiliate marketing etc.
Mobile SMS Advertising: What is it all about?
Mobile SMS Advertising is a form of advertising through cell phone or wireless phones or other mobile devices. Mobile sms advertisingconnects you to your targeted audience in an effective manner. Mobile is used by almost every individual and hence this type of advertisement is personal in nature. Another advantage of mobile marketing is its immediacy. Nowadays we are also having Mobile Website Design. This type of promotion is becoming the most successful type of marketing during recent years.
Features of Internet and SMS advertising
Lets have a look at some of the features of Internet and SMS advertising:
Cost effectiveness: Internet and SMS marketing is cost effective in nature and also provides inherent measurability. Within a nominal budget you can reach out to your target audience and deliver your message effectively.
Interactive nature: The call to action or reply back facilities of Internet and Mobile marketing provides an interactive option to its target audience.
Digital portfolio: Through Internet marketing in particular you can avail of a digital portfolio for your company or organization which is a smart move. Online presence is becoming a need and important for almost every organization or business firm.
Effective reach: Effective reach to its target audience is another striking feature of Internet and SMS marketing. Easily accessible in nature, both these tools of marketing render effective reach to its target audience.
Source: bestarticlesonline dot com