Social media platforms like Facebook, Twitter, LinkedIn, YouTube, Pinterest, to name a few, offer businesses a wonderful opportunity to expand their client base and boost their sales figures. Here are ways in which you can to that.
Using Twitter for your Business
Survey the site and find out as to how other businesses are using it. Create a Twitter account in the name of your brand and create a personalized background design which will attract and engage visitors. The best part of this site is that it is real-time, that is, your tweets can be seen while you are typing them. Also, ensure that your messages are not automatically directed to every follower.
Using Facebook for your Business
The advantage of having a Facebook profile is that it gets ranked in the Result Pages of Search Engine operations, or SERPs. Make sure that the content on the page contains relevant information about your business. Use image and video sharing options, and thereby encourage people to interact and talk about your products and services. Although a Facebook account will not directly affect your sales, it will definitely help you to spread information about your business and gain the trust of visitors.
Using LinkedIn for your Business
A networking site for professionals, a profile on LinkedIn will help you to connect with businessmen across all platforms. Engaging in Group and Subgroup exchanges and participating in discussions will help your business to gain the much needed attention from professionals from other business communities too.
Using YouTube for your Business
Second only to Google, people use YouTube to search for items that interest them. Create a channel, and make videos that will describe the features of your business and the specialized services that you offer. A well made video can even go viral on the web, and greatly improve the visibility of your brand.
Using Pinterest for your Business
The pinning and re-pinning options allow brands and businesses to gain extensive coverage and spread information. The basic idea of Pinterest is to pin and share images that interest you from various sites. The biggest advantage is that if your followers see a particular image that you have pinned on your wall and click on it, they will be directly taken to that page. If you have an account on the social networking site, then you can encourage people to pin the page and re-pin it, so that there is wide circulation of information regarding your brand.
However, it is very important to use the social networking sites intelligently. Avoid self-broadcasting, as it may look as pure bragging. Also try not to use these networks to post links only, but try to engage people in a conversation and active exchange. Sending direct personal messages to individuals urging them to buy your product may result in your messages landing up in their Spam folders. These networking sites should be effectively used to gain the trust of the public and spread information about your product.