Is your business in need of a promotion? There is nothing better than going online (if you have not done it yet). But to make your presence known and felt more vividly, you need to completely rely on the web developers.
The work of the web developers is a very crucial one in determining the future of your business. The website of your business has to be created keeping in the mind your potential customers – and the rate of success largely depends on various concepts which are essential to keep them engaged.
#1. The 3-Click Rule: According to this rule, no information or content in your website should be more than 3 clicks away. Navigation should be top-notch. Whatever data a consumer is looking for should be made accessible to them in less than 3 levels.
#2. The 2-Second Rule: According to this rule, no page or application in your website should take more than 2 seconds to load. Internet users are impatient and do not like waiting for responses. As the responses are made faster, there will be an eventual increase in conversions and decrease in bounce rates.
#3. Inverted Pyramid: When it comes to contents, Internet users hardly read them. They just do a quick scan, look for relevant keywords, and leave if they are unsatisfied. Therefore, content writers use the inverted pyramid technique to grab the attention of the readers in the first few lines, and try to keep them glued till the last. This concept is also followed by expert web developers. The design should be top-heavy i.e. trying to engage the visitors in the very first fold.
#4. Preventing Users from Thinking: Your potential customers are greedy; they only care about the best service available and who will provide it to them. Placing too many questions and making them think too much will irritate them. Therefore, the design should focus on one thing only – making it easy for them to find their answers. Even if that includes a few repetitions.
#5. Gutenberg Diagram: The diagram reveals that Internet users follow the ‘Z-pattern’ while going through a website. If a page is divided into four equal parts, the area which a user is most interested is the top-left one. Following the Z-pattern, the area with least interest is the down-right one. Therefore, the design should have the maximum punch in the top left part of the page.
These concepts are less like rules and more like guidelines. Therefore, the developer has every right to deviate away, and create something special of his own. No matter what it is, your website should get benefited. That should be the one and only objective!